Approach for the campaign “COLOR WEEK” in Chile, designed for the «content360» agency. Celebration week for the colorists and their work. The brand L’Oréal Professionnel, it sells products to hairdressers and salons, it is the flagship brand of the professional products division. Its origin is Paris and it is always at the forefront of fashion, trends, and technology. The objective of this project was to strengthen its relationship in Chile with hairdressers and design the look and feel of the different channels of communication.
One of the objectives of the project was to reflect the professionalism and closeness of the brand with hairdressers who prefer their products, and this campaign designed for different devices and social networks would serve as a bridge to connect and generate a conversation between the brand and the Beauty salons.
