Color Week

Case: L’ORÉAL

Inaugural campaign L’Oréal, “Color Week”, spotlighting colorists and their expertise.
L’Oréal Professionnel is a global leader in professional hair care products and services. It offers a wide range of high-quality haircare products designed for use by hairdressers and beauty professionals. The brand is renowned for its innovative formulas, cutting-edge technology, and commitment to providing stylists with the tools they need to create the latest hair trends.

OBJECTIVE

Enhance the brand’s connection with local hair stylists and colorists, showcasing professionalism and a sense of community for our brand’s loyalists.

METHOD

Design a flexible concept and visual system that can be tailored to various digital and print media, conveying the campaign’s message in a captivating manner and encouraging engagement among beauty salons that are either loyal customers or potential partners of L’Oréal Professionnel.

RESULTS

Under the creative direction and with a defined visual identity system, the L’Oréal «Color Week» campaign achieved a cohesive design that transcended the different digital platforms and communication formats.

Learnings

The key to success was a very detailed initial brief that allowed us to connect with the human and personal essence of the project.