Honda

Case: Honda

Development of digital communication for the «Honda Motorcycles» division, a globally recognized brand with a significant presence in LATAM.

OBJECTIVE

To create a strong brand presence and foster community engagement on social media through the consistent creation and nurturing of content for Honda Motorcycles. This includes highlighting the convenience, quality, and extensive coverage of its dealer network in LATAM. To ensure the positioning, updating, and graphic consistency of content across various distribution channels, while continuously monitoring user behavior and new visitors. To address different requests and inquiries from the community and communicate various activities carried out in the city.

METHOD

Creation of a work and design system focused on maintaining message consistency and the brand’s value proposition. Measurement and continuous analysis of feedback and analytics provided by the social media community and website, generating quarterly reports to inform decision-making.

RESULTS

As a result, various distribution channels, graphics, and audiovisual materials were activated and developed. Content was created for different social media accounts, landing pages, the brand’s website, and emails. Through these efforts, events and activations for new Honda motorcycle models were carried out, resulting in a high number of responses, visits, and attendance. This led to the consolidation of an active community over time.

Learnings

Continuous interaction with the community and analysis of metrics were vital in adapting content strategies and communication materials. By understanding which channels and content had higher conversion rates and which events achieved greater attendance, it was possible to optimize future efforts.